The bottle you see at right is a window into that particular moment in history. Pappy Van Winkle had purchased the Old Fitzgerald brand name from S. Charles Herbst. He had originally called the brand "John E. Fitzgerald", distilled in Frankfort, KY for exclusive markets like steamships and private clubs. It was the good stuff, named for the crooked bondsman who knew to pilfer the good stuff - a wicked inside joke. Pappy must have loved it because he approached Herbst to buy the brand during Prohibition a number of times according to Sally Van Winkle Campbell in "But Always Fine Bourbon". She writes that Herbst demanded $25,000, but ended up finally selling it to the persistent Pappy for $10,000. According to the excellent timeline on the Bourbon Enthusiast forum Pappy's W.L. Weller & Sons bought the brand from Herbst for $2,000 in 1922 and then paid Herbst another $2,000 in 1925.
So, in the year 1934, following Repeal, Pappy's W. L Weller of Louisville produced this first quart bottling of Old Fitzgerald. The whiskey inside was taken from medicinal pint bottles and rebottled into quarts. The back label explicitly says so:
Kentucky Straight Bourbon Whiskey
Distilled Spring 1917 by
Daviess County Distillery Co., Owensboro, Ky.
Originally Bottled Fall 1933 by
A. Ph. Stitzel, Inc., Louisville, Ky.
Frankfort Distilleries, Inc. Louisville, Ky."
Daviess County Distillery Co. was purchased by George E. Medley in 1901, according to Sam Cecil's book. His son, Thomas A. Medley took it over when he died in 1910. Thomas kept the company alive through Prohibition and distillation was moved to the Old Rock Springs Distilling Company after Repeal. The whiskey in this bottle is from the old Medley's production at Daviess County and as such is a real piece of history.
I had never seen anything like this. I put my question up on a number of forums. Chuck Cowdery thought that it might have been a special bottling for share holders of the new Stitzel-Weller venture. Joe Hyman (the whisky auctioneer previously of Bonham's and now of Skinner's) and Scott Spaid, blogger of WhiskeyBent.net both pointed out that quart sized rebottlings of medicinal whiskey were common in the first days of repeal. Hyman mentioned the quart bottles of Dillinger Rye that Bonhams had sold in Spring of 2013. Spaid pointed out quart bottles with 1933 BiB strips of Old McBrayer he had recently acquired (from the same originally owner as this bottle) - and also on Whisky Paradise:
FYI - this bottle is going up for auction Wednesday 10/29/14 at Skinner's up in Boston. Joe Hyman, the leading auctioneer of whisky in the USA left Bonhams when Bonhams cancelled the Fall NY whisky auction and moved to Skinner - as documented here"
In the absence of Bonham's, Skinner may be the best hope for a vibrant whisky auction business in the US. I urge everyone who used to enjoy Bonham's auctions to make the move to Skinner.
Detail pics below show the BiB (Bottled in Bond) tax strip, age statement label (characteristic A. Ph. Stitzel red crescent), and the light shining through the whiskey so you can see it's good and clear.