|Matt Lurin hosts The Water Of Life Event|
|Malt Maniac Peter Silver gets the story from Raj Sabharwal on the VIP Terrace|
|Diageo rep and fount of human warmth,|
Joe Gratkowski, pours the extraordinary
The main event (the non VIP ticket) is a sit-down format 'speed-dating' type of event where you sit with small group of 4-5 people at a table and at intervals move to a new table. At each, you sit down and have the whisky representative's undivided attention for a chunk of time. This eliminates the crush and creates a more leisurely comfortable tasting session that fosters real conversation, whiskies opening up, and a feeling of luxury and ease. There are hors d'oeuvres, dinner, and dessert and the option to buy an additional ticket for cigars and terrace access (normally a VIP only perk).
This year, Matt has something special planned with different focuses available for both the standard and the VIP tickets. You can choose either "The American Whiskey Trail"(which debuted last year) which is about Bourbon and rye, or the "Island Getaway" which is about Islay Scotch. You can also choose "A little bit of everything" which omits the specific focus. You can specify Kosher or non-Kosher meals. The food was excellent in 2015 and 2016. VIP adds special pours, a beautiful cut crystal glass and that cigar terrace (which has special pours).
|Rare Japanest from Flavien's|
private collection in the ultra-VIP sessions
|The view from the cigar table at the 2016|
Water Of Life VIP Terrace
For 2017 the Ultra-VIP ticket gets a whole second evening (May 17th) dedicated to those amazing pours. That way ultra VIP session attendees don't have miss time at the speed dating portion. There is also a separate kick-off party on May 17th. Get the details here:
Last year the VIP venue was gorgeous and the cigars were delicious. I love that he has created a way for standard ticket holders to get access to this.
All this luxury and charity doesn't come cheap. But this isn't a regular whisky event. It's for a cause - and it's something special. The standard tickets are $275 and the VIP tickets are $400. Use this discount code to get $25 off standard tickets and $50 off VIP ones: "gcaf2017"
Get tickets here:
Here are a few more photos of the 2016 event. Notice the smiles. The warmth and joy are real. It was the best whisky event I went to in 2016 and may have been the best I have ever attended. I'm excited to see Matt's assault of whisky event greatness continue to evolve in 2017.
|Extraordinary pours courtesy of Raj Sabharwal|
of Purple Valley Imports on the VIP Terrace
|Steph Ridgeway spreads HP joy.|
This was standard pour at WOL
but not at any other show.
Prohibition medicinal half pint and 1950s dusties at The Water Of Life ultra VIP
Yoni Miller, Ari Susskind, and Josh Feldman
|Ari Susskind pours Tomatin, and also something dusty and special in his copper flask.|